Colliding bomb strategy with storytelling innovation, Erica West is a Marketing Assistant with TriVistaUSA Design + Build with a strong track record of accentuating the media, advertising, and traditional/digital marketing arenas. Specializing in the art of building authentic connections between brands and audiences, Erica's resume is one that evolves from a server, ocean lifeguard, front desk associate to a respected marketing assistant/coordinator enhancing brand voices within their respective industries. Even more, she is passionate about blending this acumen (along with her unmatched positive attitude) to continuously help the TriVistaUSA Design + Build team gain what they value the most - more awesome clients they can raise the bar for.
Originally based in McLean, Virginia and later uprooting to Ashburn, Virginia where she carried out her high school years, Erica comes to TriVistaUSA Design + Build with a versed range of experiences that fueled her creative spirit. To date, Erica studied Advertising at Radford University and simultaneously began holding various roles as she scaled in her career. Some of the more notable organizations include Dave and Busters, Hunting Hills Country Club, Beach Services Ltd, Shoreline Watersports, Smokecraft Modern Barbecue, and Ficus + Fern Plant Co. Today, Erica’s expertise in customer service and traditional/social media marketing have all positioned her to be a perfect TriVistaUSA Design + Build fit. But with experience aside, Erica joins the family with a lifelong learning nature, a 'get things done' attitude and the promise that no one will risk eating an unripe avocado again.
Overall, Erica is a creative at heart, values the formation of lasting client relationships, and is admired for taking on every marketing initiative with both a positive stance and an open mind. However, when Erica is not right-hand marketing, you can usually find her flexing her green thumb as an expert plant caretaker, running her Esty earring shop, crafting with resin, staying active via skilling and volleyball, unwinding with yoga, exploring all things travel, and out enjoying a good concert with good people.
What is your ideal weekend getaway?
To either go on a ski trip or go to the beach
What’s the best advice you’ve ever been given?
Be the person you need in life.
What’s on your bookshelf?
My bookshelf has plants, a mixology book, a book identifying different types of crystals and rocks, Scar Tissue by Anthony Kiedis, some Harry Potter books, and some candles!
Which three people do you invite to a dinner party?
I would love to have a dinner party with Paul McCartney, Stevie Nicks, and Will Ferrell.
If you knew you couldn’t fail, what would you try?
If I knew I couldn’t fail I would try surfing.