Jonathan Goldfuss is a dynamic marketing leader, passionate about transformation in the home remodeling industry. Prior to becoming the VP of Marketing, Jonathan has led brand-building and marketing efforts for a wide variety of renowned organizations. This includes launching travel website Hotwire.com, creating memorable advertising campaigns for AOL, leading marketing for celebrity chef José Andrés' many businesses, and managing the Honors loyalty program for Hilton Hotels & Resorts. Moving fluidly between agency life and in-house roles, each experience has allowed Jonathan to learn, adapt, and lead with fresh perspectives.

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Raised in Boston (with a formative stint in Sydney, Australia from ages 7 to 9), Jonathan pursued his studies at Emory University in Atlanta, quickly switching from pre-med chemistry to International Relations after discovering his true interest had nothing to do with organic chemistry. During this time, a longing for adventure led him to the French Alps, where he spent time cooking and waiting tables in French restaurants while studying abroad.

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Today, Jonathan is recognized for his ability to blend big-picture vision with hands-on execution. He thrives in fast-paced, chaotic environments, bringing new ideas to life and fostering innovation within his teams. Jonathan values continuous learning, whether it’s picking up a new instrument or exploring emerging marketing trends, and welcomes constructive feedback as a catalyst for growth. Overall, his curiosity about human decision-making drives his work, and he approaches every experience as an opportunity to grow.

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Beyond the professional sphere, Jonathan shares life on Capitol Hill with his wife, Christy Goldfuss, an environmental activist, their two children, Charlie and Caroline, and Penny, the Golden Retriever. He is passionate about skiing, playing guitar, reading, exploring new places, and enjoying a great meal, with one notable exception: tomato juice, which remains firmly off his menu.